Meet the Experts

Donald Farmer, Treehive Strategy


What’s wrong with the analytic user experience? 


Business intelligence, machine learning and AI technologies are advancing rapidly, but many user experience feel stuck in an earlier age. Why are we not seeing the advantages of great design in our field? In this session I will argue that there’s a simple explanation: we, as and industry, have failed to understand our users’ intentions and their developing thinking styles. Frankly we’re stuck in a view of the business case rooted in the technology and business practices of the 90s. Although this is still a large market - some big businesses move very slowly - I’ll share a vision of how our products can develop in new directions, for new markets and more insightful practices.

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