11400 NW Melody Lane, Portland, Oregon 97229
ph: (503) 644-9709,
Founded in 1995, Humphrey Strategic Communications (HSC) provides experienced and personable public and analyst relations services to companies marketing business intelligence, data warehousing, customer relationship management, data integration and other enterprise computing applications. Our unique industry focus on data-driven solutions enables us to ramp up quickly and leverage our many contacts to deliver high-quality, results-driven corporate communications services without the cumbersome overhead associated with traditional agencies.
We can provide:
- Media Relations
- Analyst Relations
- Company/Product Launches
- Crisis Communications
- Customer Relations
- Investor Relations
- Partner Relations
- Marketing Communications
such as: - Corporate Advertising
- Webcasts
- Seminars
Humphrey Strategic Communications is headed by Scott Humphrey, a seasoned corporate communications professional with more than 25 years experience working with vendors covering the spectrum of the highly diverse BI industry — from ETL tools, middleware solutions, database management systems, development platforms, reporting and analysis solutions to data cleansing, profiling and data mining products — and are extremely proud of the work we have done on their behalf.
In addition, Humphrey Strategic Communications is the founder and sponsor of the Pacific Northwest BI Summit, a weekend retreat that assembles the top industry thought leaders — analysts, vendors and journalists in an informal setting to review and discuss the latest industry trends in BI.
No matter how innovative your technology solution is, or how exciting your business proposition might be, if the marketplace doesn’t know about it you are not going to succeed. Companies need to accurately and attractively package themselves for presentation to the media, analysts, investors and potential customers if you’re going to secure your rightful and successful place in the market.
Home Page photo courtesy of Megan K. Humphrey
Kim Stannick
Jill Dyche
Art Petty
Jeff Coombs
“Scott Humphrey is a PR veteran. His industry knowledge and list of contacts ensured the success of our company and product launch — we showed tremendous presence beyond that of competitor launches. The pick ups by major publications such as the Wall Street Journal and Info World were not only exciting, they ensured our message was far-reaching and continued to resound loudly and clearly well beyond launch date. The increase in our awareness literally doubled overnight. By all accounts we consider our launch to be the most successful of any startup in our category. Scott’s impact was immeasurable and we are very pleased to have him guiding our PR efforts.”
— Kim Stanick
VP of Marketing, ParAccel, Inc.
“Public relations is a deceptively complex field, and it takes a person like Scott Humphrey who can distill the disparate issues of communication, strategy, positioning, and planning into a cohesive gameplan. Scott doesn’t boilerplate; he customizes his approach to every client opportunity. He knows the BI space like nobody’s business. Inasmuch as I’d like to keep him as one of our best-kept secrets, I’d recommend him to anyone.”
“Scott brings deep expertise and a commitment to excellence to his work as a Public Relations professional. His efforts and results materially impacted our business and he became a valued strategic adviser. His integrity, ethics and personableness make him a joy to work with.”
“Scott Humphrey was instrumental in helping create the intial industry buzz generated by the launch of Acta Technology. He worked with us to help recruit and 'package' our customers and partners for our company and product launch, resulting in incredible press and analyst coverage, including a front page article in Computerworld and Product of the Year in a leading database publication. Scott has an extensive contact network that we benefited from as well. I would highly recommend his services.”
HSC is proud of the relationships we have established with the key industry influencers covering the BI, data warehousing and CRM marketplaces.
HSC is results-driven.
We don’t wait for opportunities to come our way, we make them happen. In this highly congested world of marketing communications, you can rely on HSC to deliver your message — in a clear and concise way — to key members of the press and analyst communities as well as industry influencers.
HSC is enjoyable to work with.
We truly believe in enjoying our work and ensuring that our clients enjoy working with us. We not only take great pride in what we do, we take pleasure in it too.
HSC provides a complete range of highly-focused, results-driven communications consulting services to small and medium-sized high technology firms — from full PR programs to success story development — and everything in between. We excel is working with our clients’ key customers and partners in developing success stories and joint promotional public relations programs. Let us show you what we can do for you.